Instagram* was the most downloaded app, and users spend most of their time on TikTok. In total, thirteen countries took part in the study, the inhabitants of which, on average, spend at least 4 hours a day on social networks and other applications. The most distinguished in this regard are Indonesia, Brazil and Singapore, where users spend more than 5 hours daily on smartphones. For Mexicans, Australians, Japanese, Koreans, Indians, Canadians, Americans, Turks, British and Russians, this indicator is at around 4-5 hours. It is noteworthy that engagement in social networks and other applications is growing in almost all countries, even after the end of a series of lockdowns. Only in Mexico, Turkey and Argentina did users spend less time on social media than last year.
Along with Instagram* and TikTok, Facebook* and WhatsApp* are among the most downloaded apps. The list of leaders in terms of the amount of time spent is different: according to this indicator, TikTok, YouTube, Tinder and the Disney+ streaming service client are in the first places in the 2nd quarter of this year. However, Facebook*, Instagram* and WhatsApp* are still among the top monthly users.
*Meta applications are recognized as extremist in the territory of the Russian Federation.